Why a B2B Software Company Switched to On-Demand Talent Acquisition (And Never Looked Back)
Craig Danvers
The Challenge: Struggling to Scale Without Hiring Overhead
A B2B software company needed to grow its sales and customer success teams but was reluctant to hire a full-time recruiter. Their challenges included:
Inconsistent hiring support—relying on ad-hoc efforts from internal staff.
Expensive agency fees—making growth costly and unsustainable.
Difficulty attracting specialised talent—without a dedicated hiring function.
The Solution: Embedded, Flexible Talent Acquisition
Instead of building an in-house team or relying on agencies, they opted for our on-demand talent acquisition model, which provided:
A recruiter embedded in their business, working as part of their team.
Flexible support, scaling hiring up or down as needed.
Targeted sourcing and screening, ensuring only well-qualified candidates were shortlisted.
The Results: Scalable Hiring Without High Costs
In just nine months, they:
Hired 12 key team members, across sales, marketing, and customer success.
Reduced hiring costs by 45%, compared to agency fees.
Developed a structured hiring process, improving long-term efficiency.
Key Takeaways
For growing B2B companies, an on-demand approach allows for:
Hiring flexibility—support when needed, without full-time overhead.
Significant cost savings—lower expenses than agency models.
Higher-quality hires—without rushed or transactional recruitment.
For this company, switching to on-demand talent acquisition provided the scalability and control they needed to grow effectively.